New Standard: Elevating the Cannabis Experience in Michigan


In the rapidly evolving cannabis industry, New Standard has emerged as a premier dispensary in Michigan, setting a new benchmark for quality, customer service, and product diversity. This case study explores how New Standard has positioned itself as a leader in the state’s cannabis market, catering to both recreational and medical users with a wide array of top-quality products.


Founded in 2019, New Standard recognized the growing demand for high-quality cannabis products in Michigan following the state’s legalization of recreational marijuana. The company set out to create a welcoming, educational, and professional environment for cannabis enthusiasts and newcomers alike.


New Standard faced several challenges in establishing its presence:

  • Navigating complex regulatory requirements
  • Educating customers about cannabis products and their effects
  • Sourcing and maintaining a diverse inventory of premium products
  • Differentiating itself in a competitive market

Strategy and Implementation

To address these challenges and achieve its goals, New Standard implemented a multi-faceted approach:

1. Product Curation: New Standard partnered with top Michigan growers and producers to offer an extensive selection of high-quality flower, edibles, concentrates, and more. The company’s buyers meticulously vet all products to ensure potency, purity, and consistency.

2. Customer Education: The dispensary invested in comprehensive staff training and developed educational resources to help customers make informed decisions. In-store displays and online content provide detailed information about strains, consumption methods, and potential effects.

3. Technology Integration: New Standard implemented an advanced point-of-sale system and online ordering platform to streamline the purchasing process and enhance the customer experience.

4. Community Engagement: The company actively participates in local events and supports community initiatives, fostering positive relationships with residents and local authorities.


New Standard’s strategic approach has yielded impressive results:

  • Consistently high customer satisfaction ratings (4.8/5 stars across 1,000+ reviews)
  • 25% month-over-month growth in sales during the first year of operation
  • Expansion to multiple locations across Michigan within 18 months
  • Recognition as “Best Cannabis Dispensary” by local publications


By focusing on product quality, customer education, and community engagement, New Standard has successfully established itself as Michigan’s premier cannabis dispensary. The company’s commitment to excellence and innovation continues to drive its growth and set new standards for the industry.

As the cannabis market evolves, New Standard remains dedicated to providing a superior shopping experience, offering top-quality products, and contributing positively to the communities it serves. With its strong foundation and customer-centric approach, New Standard is well-positioned to maintain its leadership role in Michigan’s thriving cannabis industry.

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